HOW DO YOU GET NOTICED BY A RECORD COMPANY?
Nowadays, record companies no longer want to take the risk of signing an artist and investing without being sure of getting success in return.
What record companies are looking for, obviously, is talent and an original universe, but above all a lot of visibility (views on YouTube, followers on Instagram, streams on Spotify…).
Record companies have software that allows them to see the ranking of artists who have the most views on YouTube within a given timeframe or streams on the platforms (Spotify, Deezer, Apple Music).
If you have a lot of views on YouTube / streams on the platforms, the record companies won’t hesitate to contact you and probably offer you a contract.
This is why, advertising on YouTube is essential these days if you want to make yourself known to a large, targeted audience and you create a community on YouTube in order to consider to be spotted by a record company/label who will take you in hand in your artistic career.