The different Google Ads video ads

There are two types of ad on YouTube.

• The Discovery advertising spot allows you to display your clip as suggestions under other artists from the same musical universe as you. It will be surrounded by a golden square to catch the eye of Internet users. Every view generated thanks to YouTube Ads will have been initiated by someone who decided to click on your clip and watch it for more than 30 seconds. This ad increases the chance of interaction (likes, comments, subscribers) on your clip.

• The Instream advert will display your clip as an advert before the video the user wants to watch. The advantage of this ad is that it goes away more quickly than the Discovery ad, and provides a longer viewing time for your video.